The Online Media Executive will assist the Head of Acquisition with online and social media campaigns in order to drive customer acquisition.

Responsibilities:
• Source online media opportunities through research and analysis
• Develop and implement creative plans for new initiatives
• Negotiate and implement acquisition campaigns with third party media owners
• Test and evaluate effectiveness of acquisition campaigns
• Generate reports and presentations for senior management, detaining metrics, campaign performance and creative strategies
• Monitor and analyze social media activity and make recommendations based on insights and trends.
• Set up and manage social media/internet communities, including blogs, message boards, email discussion groups, and live chats.
• Work with internal resources to ensure timely delivery of high quality material that conforms to company style guide and brand image.

Requirements:
• Online marketing experience, preferably media buying
• Understanding of Web Technologies, Social Marketing and Promotions
• Experience in evaluating and negotiating campaigns with third parties
• Strong interest and knowledge of Social Media including Twitter, Facebook, blogs, widgets, YouTube, digg, TripAdvisor, WordPress, RSS, social bookmarking, etc
• Great creative energy and ability to generate new productive ideas
• Experience with online marketing tools including banner advertising (preferably Connextra)
• Strong ability to analyze data
• Excellent communication skills, including presentations to senior management and written proposals.
• Ability to work proactively, multi-task, and work well in a deadline-driven environment
• A good knowledge of Ad Networks/Exchanges is preferable.

Salary: Negotiable

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A Marketing Analyst is required to monitor, analyse and report on campaigns, activity and player behaviour in order to enable informed decision-making within the business. They will analyse and improve the effectiveness of marketing initiatives and promotions and identify trends in player life cycle as well as help improve website design and define business intelligence requirements.
Responsibilities:
• Develop lifetime value models in order to enable informed decisions and target marketing efforts more effectively.
• Develop churn models in order to understand at what point customers begin to churn, giving us the opportunity to intervene and prolong the customer’s lifetime in order to increase their lifetime value.
• Marketing Campaign Analysis & Optimisation, looking at trends and patterns. Testing of different campaign formats, target markets etc.
• Analyse, providing insight and propose optimised solutions for all player marketing activities including bonuses, conversion, promotions and retention and reactivation programs.
• Develop bonus models in order to maximise return on investment.
• Monitor and provide insights on player activity and behaviour.
• Develop and generate reports on campaigns, promotions and KPI performance.
• Analyse behavior on key conversion and revenue factors and make recommendations on how to improve campaigns and the site.
• Conduct traffic analysis of key areas of the site.
• Work with a wide range of statistical modeling methodologies and build statistical models for behavioral predictions
• Conduct relevant analysis and trend monitoring in order to guide acquisition and retention campaigns.
• Work with the product teams to analyse game playing habits, new game and bonus take-up and general player behaviour.
• Analyse and segment the customer base, developing player profiles.
• Work with the Acquisition and Product teams on the development of acquisition and retention strategies.
Requirements:
• Excellent analytical and data modelling skills.
• Strong statistical background.
• Understanding of online gaming customer experience and customer journey.
• Experience and understanding of online gaming marketing techniques and strategies.
• Experience of key analytical tools, including web analysis tools (Google Analytics, WebTrends, Business Object etc.).
• Able to write and understand SQL queries.
• Advanced Microsoft Excel.
• Excellent written, verbal and and presentation skills.
• Experience of delivering and presenting findings to senior management.
• Knowledge of online marketing techniques
• Highly skilled at analysing and interpreting data.

Salary: Negotiable

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To deliver continually high levels of player acquisition by managing a team and utilising all online marketing tools and channels. This is a senior role reporting to the Managing Director and will form part of the key senior management team that is being assembled in order to move the business forward.

Responsibilities

• Assemble and manage a team that is able to deliver the company’s objectives.
• Devise and implement sound strategies for player acquisition
• Ensure use of all online marketing channels and utilize new technologies to deliver campaigns.
• Create and present budgets for online marketing spend to the board, working within approved budgets and maximizing returns.
• Set and measure KPIs for the online acquisition team, online campaigns and initiatives.
• Source online acquisition opportunities using sound commercial principles to influence your decisions.
• Work with senior management team to implement co-ordinated strategies.
• Track, monitor and report on the performance and ROI of all acquisition activities.
• Ensure all acquisition activities maximize the brand and are delivered in line with brand guidelines
• Measure and report regularly on the performance of the acquisition team, ensuring continual development.
• Ensure high levels of creativity are maintained in all materials and campaigns, working closely with design teams to deliver first class creative output.
• Work with the Web Manager and SEO teams on search engine strategies and campaigns.
• Develop and implement search engine marketing strategies, such as, PPC.
• Manage current and develop new relationships with media and affiliate partners.
• Work closely with the Web Manager on web design/navigation in order to improve conversion of website visitors.
• Implement initiatives to increase the frequency and spend of customers.

Requirements

• Proven track record in a similar role.
• Extensive knowledge of the online betting and gaming marketplaces.
• Hands-on experience of a number of online marketing techniques and disciplines.
• Significant customer acquisition experience.
• Team management abilities.
• Ability to liaise and influence at board level.
• Enthusiasm, an entrepreneurial spirit, and the ability to take projects from start to completion.
• Commitment, drive and ambition.

Salary: Negotiable

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To lead and support the product management teams (sportsbook, casino, poker, games and bingo) with the creation, execution and analysis of the company’s eCRM activities. The major focus of this role will be to develop campaigns that maximise usage and revenues across customer base through promotional activity to existing customers.
Main Responsibilities and Duties:
• Creation and ownership of the eCRM strategic plan and ongoing programme
• Engage with key stakeholders in the development & ongoing management of the CRM strategic plan
• Design, test, execution & analysis of eCRM campaigns
• Optimise efficiency and quality of campaigns
• Ongoing development of eCRM approach to player
• Plan, execute and analyse campaigns
• Ensure consistency within player communication.
• Liaise with product and creative teams to coordinate the copy and graphics for each campaign
• Manage the customer database, segment populations for contact
• Measure, evaluate and report on success
• Identify and implement continuous improvement opportunities for maximising customer value
• Monitor and measure the KPIs for all eCRM campaigns, complete post-campaign analysis and report to key stakeholders
• Tracking financial effectiveness of campaigns through regular reporting.
• Quality monitoring to ensure consistent communication in eCRM programmes across the brand portfolio
Skills/Experience Required:
• eCRM experience in an online gambling environment.
• Experience of communications channels and CRM systems, preferably Silverpop
• Self-motivated with ability to work independently
• Ability to create and manage procedures and processes
• Strong communication, organisational and project implementation skills
• Ability to adapt to changing priorities and to thrive in a fast-paced work environment
• Excellent copywriting skills
• Experience and understanding of web analytics
• Keen and enthusiastic (a “can do” attitude is essential)
• Positive attitude
• An understanding of Database Selection
• An understanding of Campaign Analysis.
• Preferred, but not essential, understanding of SQL.

Salary: Negotiable

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Job Purpose:
To support the eCRM Manager in all areas of the eCRM strategy, reducing customer churn and increasing customer loyalty through email for all products – Sportsbetting, Casino, Poker, Bingo, and Games.
Responsibilities:

• Liaise with eCRM Manager and Product Managers to implement and execute email campaigns
• Construction of email campaigns from concept to completion
• Implementation of intelligent segmentation in order to send targeted communications.
• Copywriting
• Running reports/analysis on campaigns as requested
• Maintenance and analysis of CRM promotions
• Segment the customer database in order to send targeted communications.
• Review, analyse and report on customer behaviour and reaction to promotional activity, looking at key metrics in order to enhance future promotional emails.
• Liaise with Designers and Product Managers on sourcing and implementing email imagery.
• Liaise with eCRM Manager and Product Managers the planning and scheduling of email campaigns.
• Build HTML email templates.
• Manage the email marketing platform, Silverpop
• Create and send ad-hoc email campaigns when needed by the business (e.g. customer account information, website changes, payment/deposit issues).
• Manage contactable/non-contactable customer database lists and self-excluded player lists.
Requirements:
• Written and spoken fluency in English, ideally with copywriting skills.
• Understanding of the principles of customer segmentation.
• Experience of CRM systems, preferably Silverpop
• Keen and enthusiastic - a “can do” attitude is essential
• An eye for detail
• Ability to work as part of a team
• Interest and knowledge of online gaming
• Ability to work under pressure, to precise best practice guidelines while meeting deadlines
• Good level of proficiency in MS Excel/Access
• Any web skills - HTML/Dreamweaver/Adobe Photoshop - knowledge a huge plus.

Salary: Negotiable

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